Our mission is to build a leading agricultural powerhouse in Central and Eastern Europe (CEE) by becoming one of the best-managed and most profitable agricultural companies with a broad crop base for food, biomaterials and plant-based proteins.
Our vision is to enhance global nutrition by delivering high-quality food through localized agricultural supply chains and efficient, integrated production systems.
Our purpose is fueled by consumer demands, with a goal of creating a healthier world. We aim to harness the agricultural potential of Central and Eastern Europe through innovative and modern farming practices, including irrigated crop production, to enhance yields, productivity, and profitability.
Our mission is to build a leading agricultural powerhouse in Central and Eastern Europe (CEE) by becoming one of the best-managed and most profitable agricultural companies with a broad crop base for food, biomaterials and plant-based proteins.
Our vision is to enhance global nutrition by delivering high-quality food through localized agricultural supply chains and efficient, integrated production systems.
Our purpose is fueled by consumer demands, with a goal of creating a healthier world. We aim to harness the agricultural potential of Central and Eastern Europe through innovative and modern farming practices, including irrigated crop production, to enhance yields, productivity, and profitability.
Streamline farming clusters to enhance economies of scale.
Investment in irrigation and new technology.
Vegetables and root crops for local processing and fresh markets.
Processing technical crops into bio-based materials.
Expand farming area to over 50,000 ha through targeted acquisitions.
Streamline farming clusters to enhance economies of scale.
Investment in irrigation and new technology.
Vegetables and root crops for local processing and fresh markets.
Processing technical crops into bio-based materials.
Expand farming area to over 50,000 ha through targeted acquisitions.
Chief Executive Officer
15+ years of entrepreneurship, executive, advisory, and investment experience in the agricultural sector.
Managing Director / Administrator
25+ years of entrepreneurship experience focusing on strategic and corporate development.
Chief Financial Officer
12+ years in finance management, corporate finance, risk assessment, and business synergies.
Chief Facilities Officer
30+ years in implementing effective strategies to design, construct and optimize facility performance and IT infrastructure.
Chief Legal Officer
20+ years in real estate and corporate law, specializing in negotiation, legal counsel, and managing high-profile projects.
Martin Richenhagen has been Chairman, President and CEO of AGCO for the past 16 years and serves on a number of boards including Daimler Trucks, STIHL and Linde.
Jürgen Roth has over 30 years of experience in a wide range of agricultural sectors. He runs a family business that includes trading, warehousing, logistics and large-scale farming in Germany and previously in Canada.
Hans-Bernd Veltmaat, former Chief Supply Chain Officer of AGCO Group, has extensive experience in agricultural machinery manufacturing, supply chain management and warehouse logistics. He has held senior positions at Alba AG and Claas KGaA.
Uwe Nickel has more than 30 years of experience in the chemical industry. He is an expert in M&A, restructuring and global expansion and has held CEO and board positions as well as being an M&A advisor and investor.
Harald Strassner is an Austrian pioneer in large-scale organic farming since 1988. He has expanded into Hungary and Romania with a focus on sustainable practices and CO2 negative renewable energy investments.
Wytse Oosterbaan is the founder and CEO of APH Group, one of the largest potato equipment dealer in the world. With a presence in more than 10 countries, 200 employees and 35 service vehicles, APH plays a leading role in grain equipment, potato and vegetable machinery, irrigation, storage and post-harvest solutions.
We are deeply passionate about our work and consistently strive for continuous improvement.
We remain steadfast in our convictions, act decisively, take initiative, and communicate clearly.
The 100% rule governs all our actions, defines who we are, and shapes our future direction.
We persevere and are committed to going the extra mile to achieve our goals and fulfill our mission.
We have the absolute will to win and the determination to deliver results.
Respect is the foundation of our values, the guide to our actions and the basis of our culture.
A founder driven agribusiness group in Eastern Europe focusing on the agricultural production of cash crops, oilseeds and proteins to nourish our world and contributing to a more sustainable and equitable food system.
